Sun care formats
| Type | Typical positioning |
|---|---|
| Sun cream | Daily protection with a moisturising cream base |
| Sun lotion (emulsion) | Lighter, spreadable lotion texture for face and body |
| Sun gel | Fresh, water-light gel texture |
| Sun serum | Serum-like texture that layers easily under make-up (see the formula below) |
SPF and PA values, claims and test methods are agreed for each project and depend on the regulations of your target market.
Ready-to-market formula: Light Sun Serum (SPF 35, PA+++)
Published in GDK WEBZINE Vol.1, the Light Sun Serum answers a common complaint about sunscreen — heaviness and stickiness.
| Sun protection | SPF 35, PA+++ |
|---|---|
| Texture | Lightweight moisturising serum |
| Feel | Adheres smoothly to the skin without stickiness |
| Finish | Subtle, natural glow |
| Proposed package | Paper-PE blend tube that reduces plastic use |
The formula can be adapted to your brand's texture, scent and claim requirements. See all formulas.
Reduced-plastic tubes for sun care
Paper-PE blend tubes that reduce plastic use.
Tubes are the standard container for sunscreen, and they are usually all plastic. GDK proposes tubes made from a blend of paper and PE that use less plastic than conventional tubes, developed together with the formula in step 4 of our process. More on sustainable packaging.
Planning a seasonal launch
Sun care sells by season, so timing matters. In GDK's 10-step process the product and package are confirmed in step 6, then the order is registered and the manufacturing schedule set in step 7 to meet your launch date. Raw materials and packaging are inspected in step 8 before production in step 9, and products are delivered with marketing support in step 10.